These guidelines ensure every template in the Instant marketplace is exceptional. Submitting a template means you've followed everything listed here.
Expectations
Instant gives creators significant benefits in exchange for high-quality submissions.
Benefit | Details |
Revenue share | 50% of referral revenue for 12 months |
Marketplace access | Visibility in a growing marketplace |
Zero listing fees | No cost to submit |
Manual review | Quality feedback on every submission |
Note: If your Shoffi account has a 25% fee, contact [email protected] for a manual adjustment.
We review every submission manually. Our aim is to help you publish something outstanding, not just quickly. If we send it back, take the feedback seriously, make improvements, and try again.
Originality
Your template should be original and have a purpose.
Requirement | Description |
No clones | No copies or slight variations of existing templates |
Unique design | Original layouts, interactions, and structure |
Clear purpose | Designed for a specific user or scenario |
Design
Every design detail matters.
Standard | Description |
Consistency | Keep styles consistent throughout |
Hierarchy | Use a clear visual hierarchy |
Imagery | Only include high-quality images |
Color system | Stick to a defined color palette |
Text system | Use consistent typography |
Spacing | Apply thoughtful, even spacing |
Layout
Structure your content with intention.
Requirement | Description |
Distinct pages | Every page should feel unique |
No horizontal scroll | Avoid messy alignment issues |
Flexible structure | Use stacks and auto-height for flexibility |
Text
Typography should feel just right.
Standard | Description |
Legibility | Make text easy to read |
Consistency | Use consistent font styles |
Proofread | No typos or grammar mistakes |
Fonts | Use system fonts or Instant defaults |
Real content | No placeholder copy like lorem ipsum |
Responsive Design
Your template needs to look great everywhere.
Requirement | Description |
Fluid layouts | Use stacks and grids |
Test all devices | Check mobile, tablet, and desktop |
Avoid fixed widths | No components that break at different sizes |
Links
If it looks clickable, it should work.
Requirement | Description |
Functional links | All links should work properly |
Contact links | Include mailto and tel links where appropriate |
Interactive states | Add hover and active states |
No broken links | No placeholder or non-functional links |
Assets
Assets should be clean and optimized.
Standard | Description |
Clear naming | Name files descriptively |
Licensed visuals | Only use licensed, high-quality images |
Clean project | Remove unused or duplicated assets |
Tags and Metadata
Metadata helps users and search engines.
Requirement | Description |
Heading hierarchy | Use h1 to h6 tags properly |
Alt text | Add meaningful alt text to all images |
Accessibility
Everyone should be able to use your template.
Standard | Description |
Color contrast | Ensure contrast meets guidelines |
Accessibility standards | Follow basic accessibility requirements |
Copyright
Use only what you're allowed to.
Requirement | Description |
Original designs | Don't copy other designs or templates |
No copyrighted content | No unauthorized logos, assets, or imagery |
Client work | Only include with written permission |
Violations | May lead to template removal |
Marketplace Listing
Your listing should reflect the actual product.
Requirement | Description |
Accurate previews | Show the actual template |
Correct tags | Use relevant categories |
Benefit-focused description | Highlight value to users |
Unique selling points | Clearly show what makes it special |
Submission Checklist
Before hitting submit, verify all requirements:
Check | Status |
Listing is accurate | Required |
All links and actions work | Required |
Responsive across screen sizes | Required |
All content is original and licensed | Required |
Every section of these guidelines reviewed | Required |
Quick Reference
Category | Key Requirement |
Originality | No clones, unique purpose |
Design | Consistent styles, clear hierarchy |
Layout | Flexible, no horizontal scroll |
Text | Proofread, no lorem ipsum |
Responsive | Works on all devices |
Links | All functional with states |
Assets | Licensed and optimized |
Metadata | Proper headings and alt text |
Accessibility | Meets contrast guidelines |
Copyright | Original and authorized only |
Listing | Accurate and benefit-focused |