These guidelines ensure every template in the Instant marketplace is exceptional. Submitting a template means you’ve followed everything listed here.
1. Expectations
Instant gives creators:
50% of referral revenue for 12 months (if your Shoffi account has a 25% fee, please contact [email protected] for a manual change)
Access to a growing, visible marketplace
Zero listing fees. We review every submission manually. Our aim is to help you publish something outstanding, not just quickly. If we send it back, take the feedback seriously, make improvements, and try again.
2. Originality
Your template should be original and have a purpose.
No clones or slight variations of existing templates
Unique layouts, interactions, and structure
Designed for a specific user or scenario
3. Design
Every design detail matters.
Keep styles consistent throughout
Use a clear visual hierarchy
Only include high-quality imagery
Stick to a defined color and text system
Use thoughtful, even spacing
4. Layout
Structure your content with intention.
Every page should feel distinct
Avoid horizontal scroll and messy alignment
Use stacks and auto-height to ensure flexibility
5. Text
Typography should feel just right.
Make it legible and consistent
Proof everything. No typos or grammar mistakes
Use system fonts or Instant defaults
Don’t use placeholder copy like lorem ipsum
6. Responsive Design
Your template needs to look great everywhere.
Use stacks and grids to keep layouts fluid
Test on mobile, tablet, and desktop
Avoid fixed-width components that break
7. Links
If it looks clickable, it should work.
• All links should function properly
• Include mailto and tel links where appropriate
• Add hover and active states to interactive elements
• No broken or placeholder links
8. Assets
Assets should be clean and optimized.
Name files clearly
Only include licensed, high-quality visuals
Remove anything unused or duplicated
9. Tags and Metadata
Metadata helps users and search engines.
Use h1 to h6 heading tags properly
Add meaningful alt text to all images
10. Accessibility
Everyone should be able to use your template.
Ensure color contrast meets guidelines
Follow basic accessibility standards
11. Copyright
Use only what you’re allowed to.
Don’t copy designs or other templates
No copyrighted logos, assets, or imagery
Only include client work with written permission
Violations may lead to removal
12. Marketplace Listing
Your listing should reflect the actual product.
Use accurate previews
Add the right tags
Write a benefit-focused description
Clearly show what makes it unique
13. Submission Checklist
Before hitting submit:
Check that the listing is accurate
Make sure all links and actions work
Confirm responsiveness across screen sizes
Ensure all content is original and licensed
Review every section of these guidelines