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Gather insights through Cart Analytics

Updated over a week ago

Cart Analytics gives you clear insight into how shoppers interact with your cart, helping you make data-driven decisions with confidence. From revenue performance to conversion rates, all the key metrics you need to understand cart behavior are available in one place.

By monitoring these insights, you can identify opportunities, track improvements, and continually optimize your cart for higher conversions and revenue.

Accessing Cart Analytics

  1. Navigate to Analytics

    • In the Instant builder, below the Project Overview, you’ll find a new tab called Analytics.

    • This is the central place to view all cart-related performance data.

  2. Select a Time Range

    • Choose from predefined time presets (e.g., last 7 days, last 30 days).

    • Alternatively, select a custom date range.

    • You can compare results against a previous period to evaluate trends and improvements.

Main Analytics Dashboard

The main view presents the most important cart performance metrics:

  • Cart Revenue
    Total revenue generated directly from the cart.

  • Add-on Revenue
    Additional sales attributed to cart add-ons (e.g., shipping protection, gift wrapping).

  • Cart Conversion Rate
    The percentage of customers who opened the cart and went on to complete their purchase.

  • Custom Date Comparisons
    Compare performance across different timeframes to measure the impact of changes.

Core Metrics

Below the main view, you’ll find three highlighted metrics:

  1. Average Order Value (AOV)

    • The average value of all completed orders.

    • Higher AOV often indicates successful upselling or cross-selling strategies.

  2. Add-on Revenue

    • Specific measurement of revenue from products added via the Cart Add-on element.

  3. Total Orders

    • The number of completed orders within the selected date range.

Funnel Tracking

Cart Analytics also includes a conversion funnel view, which maps the customer journey step by step:

  1. Cart Drawer Opens

    • When a shopper first opens the cart.

  2. Checkout Reached

    • Customers who moved from the cart to the checkout process.

  3. Checkout Completed

    • Successful orders placed.

By tracking these stages, you can:

  • Identify where customers drop off in the funnel.

  • Spot friction points in the cart experience.

  • Make targeted adjustments to improve conversion rates.

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