With Attributes, you can add certain HTML attributes to your published output.
Assigning HTML tags
You can set up specific HTML tags for Elements. These tags help with the Search Engine Optimization (SEO) of your site by “pointing” search engines in the right direction when they are parsing your site.
Open the site for which you want to set up HTML tags.
In the Builder, select to the Text element to which you want to add HTML tags.
In the Attributes settings, select the HTML tag you want that Text element to have.
It's good practice to have no more than one H1 tag per page.
Custom classes Pro
Custom classes can be assigned in the Attributes settings of Text and Container elements. The custom classes will be appended to the instant classes of the selected element when publishing. Valid use cases for custom classes are:
Adding tracking events when certain elements are clicked (e.g. to trigger a GTM data layer event)
Adding custom triggers when certain elements are clicked (e.g. to trigger a popup)
We do not recommend to target custom classes with custom CSS, all styling of elements should be done in the Instant builder, as we cannot guarantee that external styling changes won't break your pages and sections.
Note: Custom classes can only be set on the Pro plan (or higher)