Instant fully supports Shopify Markets and translations, allowing you to scale your store into new markets and launch multilingual experiences without complex setup. This guide covers enabling markets, managing translated content, and localizing your layouts.
Overview
Shopify Markets allows you to rapidly enter new markets and scale your business internationally. By utilizing content translation apps—including Shopify's own "Translate & Adapt"—you can launch a multilingual store with minimal configuration.
Supported Layout Types
Layout Type | Markets Support |
Pages | Full support (manual enable) |
Product Templates | Full support (manual enable) |
CollectionTemplates | Full support (manual enable) |
Blog Items | Full support (manual enable) |
Sections | Enabled by default |
Cart | Full support (manual enable) |
Translations through Shopify markets requires a Business plan or up.
Translation App Compatibility
Instant supports all major translation apps within the Shopify ecosystem, including Shopify's native Translate & Adapt app.
Enabling Shopify Markets
Step 1: Open the Layouts Panel
Navigate to the Layouts panel within the Builder.
Step 2: Access Layout Settings
Click the more options button (three dots) on the layout you want to enable Shopify Markets for. Select the appropriate settings option:
Page Settings (for pages)
Product Template Settings (for product templates)
Blog Item Settings (for blog items)
Step 3: Enable Shopify Markets
Select the Advanced tab within the settings panel
Toggle Shopify Markets to enabled
Note: Sections have Shopify Markets enabled by default. This is required to allow sections to be used on multiple pages with different content for each instance.
Managing Content with Shopify Markets
When Shopify Markets is enabled, content management changes after your first publish.
Content Management Location
After publishing your layout for the first time with Shopify Markets enabled:
All text content is managed in the Shopify Theme Customizer
All link settings are managed in the Shopify Theme Customizer
Accessing the Shopify Theme Customizer
In Shopify, navigate to Online Store
Click the Customize button
Editing Content
Select your layout within the Shopify Customizer
All input fields appear in the right side panel (left on smaller screens)
Overwriting Shopify Content
You can reset content from the Shopify Customizer and replace it with content defined in Instant.
How to Overwrite
Open the layout in Instant Builder
Locate the Overwrite Shopify Content option
Click to proceed
Your Shopify content will now be replaced with the content set in Instant.
Warning: When overwriting content, you also remove any translations currently defined for that layout. Translations will need to be recreated after overwriting.
Localizing Content
To complete your multilingual store setup, content must be translated within Shopify.
Translating Layouts
Open the Shopify Theme Customizer
Select the layout you want to translate
In the top navigation bar, select the market you want to translate for
Update the content fields with translated text for the selected market
Quick Reference
Task | Action |
Enable Shopify Markets | Layouts panel → More options → Settings → Advanced → Enable Shopify Markets |
Edit market content | Shopify → Online Store → Customize → Select layout |
Overwrite with Instant content | Layout settings → Overwrite Shopify Content |
Translate content | Shopify Customizer → Select market → Edit content fields |
Content Management Summary
Shopify Markets Status | Content Managed In |
Disabled | Instant Builder |
Enabled (before publish) | Instant Builder |
Enabled (after publish) | Shopify Theme Customizer |
Layout Default Settings
Layout Type | Shopify Markets Default |
Pages | Disabled (manual enable) |
Product Templates | Disabled (manual enable) |
Blog Items | Disabled (manual enable) |
Sections | Enabled by default |