The Cart tab in Analytics focuses on shoppers who use your Instant Cart — revenue, add-ons, average order value, conversion, and a cart-to-checkout funnel. Site-wide attributed revenue lives on the Overview tab (Analytics overview).
Open Analytics in the project sidebar, then select Cart.
Before you start
The Cart tab needs at least one Cart layout in the project. Without one, it shows a Measure your performance panel with a Create cart button.
To design and publish a live Instant Cart, follow Build a cart drawer. Publishing the cart drawer as your theme cart requires the Pro plan or higher; the Analytics panel itself is available on Starter and up.
Cart metrics
Select a metric card to drive the trend chart:
Metric | What it means |
Revenue | Total revenue of orders that used Instant Cart during the shopping journey |
Add-ons | Additional sales from products added inside Instant Cart (cross-sells, upsells, add-ons). Includes line-level discounts only, not order-level discounts |
AOV | Average amount spent per completed order that used Instant Cart |
Conversion rate | The percentage of Instant Cart drawer opens that resulted in completed purchases |
Orders | Shoppers who used Instant Cart and completed their purchase |
Orders and Revenue here are cart-scoped, so they can differ from Orders and Attributed revenue on the Overview tab, which cover Instant pages, carts, and experiences together.
Conversion funnel
Below the metrics, the cart conversion funnel shows three stages:
Stage | What it means |
Opened Cart | Unique users who opened Instant Cart during the shopping journey |
Checkout reached | Shoppers who used Instant Cart and began checkout |
Checkout completed | Shoppers who used Instant Cart and completed their purchase (same scope as Orders) |
Conversion rate is shown above the funnel — the share of cart opens that became purchases.
Date range, comparison, and breakdowns
The Cart tab uses the same controls as Overview:
Date range (default Last 7 days) and compared to (Previous period, quarter, year, or No comparison)
The chart Show interval (Hour through Quarter, with limits on long ranges)
Devices (Devices, OS, Browsers) and Locations (Countries, Regions), scoped to Instant Cart traffic
Using cart insights
Practical checks:
Opened Cart → Checkout reached — if many open the cart but few start checkout, review the drawer's clarity, shipping messaging, or friction (Build a cart drawer).
Add-ons — watch whether upsells and add-ons contribute meaningful revenue (Cart upsells and add-ons).
AOV vs conversion — rising AOV with flat conversion can still be a win if revenue grows.
When cart numbers look wrong
Confirm Instant Cart is published and set as your theme cart.
Open the live cart in a normal browser session, not only the builder preview.
Allow time for purchases to attribute after checkout.
Compare with Overview if you also sell through Instant pages outside the cart.
Background on events and attribution: How tracking works.