Instant has four public plans — Free, Starter, Pro, and Business. This article compares what each tier includes so you can pick the right fit or decide when to upgrade. Your exact prices and the limits for your current plan are always shown in Settings → Plans.
At a glance
Free | Starter | Pro | Business | |
Pages & blogs | Build & preview | Unlimited published | Unlimited published | Unlimited published |
Publish home page | — | ✓ | ✓ | ✓ |
Reusable sections | — | 10 | 20 | 50 |
Reusable templates | — | 3 | 5 | 10 |
AI credits / month | — | 1,000 | 4,000 | 10,000 |
A/B test sessions / month | — | — | 10,000 | 100,000 |
Liquid code block | — | ✓ | ✓ | ✓ |
Publish cart drawer | — | — | ✓ | ✓ |
Publish to draft themes | — | — | ✓ | ✓ |
Shopify Markets (all layout types) | — | — | — | ✓ |
Remove Instant branding | — | ✓ | ✓ | ✓ |
Support | Live chat | Live chat | Priority+ |
You can build and preview every layout type on any plan — plans differ in what you can publish and how much AI and testing you get.
Free
Best for trying Instant with no commitment. Free forever, and it includes:
Free Figma plugin
Community access
Unlimited previews
Support via email
Free layouts publish with a Built with Instant badge on your storefront, and Free does not include monthly AI credits, A/B testing, or the Liquid code block. Upgrade to remove the badge and unlock publishing capacity and AI.
Starter
The entry paid tier for merchants launching on Instant. Everything in Free, plus:
Unlimited pages and blogs
Publish your home page
1,000 AI credits per month (roughly 50 Agent tasks or 100 Studio images at typical usage)
10 reusable sections and 3 reusable templates
Liquid code block
Remove Instant branding
Starter does not include cart drawer publishing, draft-theme publishing, A/B testing, or full Shopify Markets layout support.
Pro
For growing brands optimizing conversion. Everything in Starter, plus:
4,000 AI credits per month (roughly 200 Agent tasks or 400 Studio images)
10,000 A/B test sessions per month
Publish a cart drawer
Publish to draft Shopify themes
20 reusable sections and 5 reusable templates
Pro is the entry tier for A/B testing and cart publishing.
Business
For growth-stage companies with localization and heavier testing. Everything in Pro, plus:
10,000 AI credits per month (roughly 500 Agent tasks or 1,000 Studio images)
100,000 A/B test sessions per month
Shopify Markets support across all layout types (sections support Shopify Markets on every plan)
50 reusable sections and 10 reusable templates
Priority+ support
AI credits and A/B sessions are separate meters
Both scale with your plan but measure different things:
AI credits power Instant AI, the Agent, and Studio, and reset each billing cycle. You can also buy extra credits separately from Settings → Plans.
A/B test sessions count unique visitors enrolled in active experiments, and also reset monthly.
See AI credits and the Plan limits reference for detail.
Enterprise and partner plans
Some accounts run on Enterprise or partner plans with their own limits; pricing for those is arranged directly rather than shown in the plan cards. Your active plan and its limits always appear in Settings → Plans.
Choosing a plan
You need… | Start with |
To try Instant and preview designs | Free |
A live store, AI building, custom Liquid | Starter |
Cart drawer, draft themes, A/B tests | Pro |
Shopify Markets across layouts, high test volume | Business |
Ready to change tier? See Upgrade your plan or Downgrade or cancel.