This reference lists the limits for Instant's public plans. The exact limits for your current plan — including anything not listed here — are always shown in Settings → Plans, which is authoritative. Use this alongside Compare plans.
Publishing and reusable content
Limit | Free | Starter | Pro | Business |
Published pages & blogs | Build & preview only | Unlimited | Unlimited | Unlimited |
Publish home page | — | ✓ | ✓ | ✓ |
Reusable sections | — | 10 | 20 | 50 |
Reusable templates | — | 3 | 5 | 10 |
Publish cart drawer | — | — | ✓ | ✓ |
Publish to draft themes | — | — | ✓ | ✓ |
Instant badge on storefront | Shown | Removed | Removed | Removed |
Reusable sections can be placed on unlimited pages and templates in the Shopify editor; the limit counts distinct section definitions, not placements. Reusable templates can be assigned to unlimited products and collections.
AI credits (monthly)
Plan | Included credits | Typical usage* |
Free | None | — |
Starter | 1,000 | ~50 Agent tasks or ~100 Studio images |
Pro | 4,000 | ~200 Agent tasks or ~400 Studio images |
Business | 10,000 | ~500 Agent tasks or ~1,000 Studio images |
*Actual usage varies by request size. Instant AI, the Agent, and Studio share one credit balance, which resets each billing cycle. You can also buy extra credits separately from Settings → Plans — purchased credits are used after your monthly allowance and don't expire. See AI credits.
A/B test sessions (monthly)
Plan | Unique visitor sessions |
Free | A/B testing not available |
Starter | A/B testing not available |
Pro | 10,000 |
Business | 100,000 |
Each unique visitor enrolled in an active test counts as one session until the monthly cap resets.
Other features
Liquid code block — available on Starter and up.
Shopify Markets — sections support Shopify Markets on every plan; Business adds support across all layout types. See Shopify Markets and localization.
Enterprise and partner plans
Enterprise and partner plans have their own limits that aren't listed here. Refer to your agreement, or check Settings → Plans for the limits applied to your account.
Hitting a limit
Limit hit | Options |
Reusable sections or templates | Unpublish unused items or upgrade |
AI credits | Wait for the monthly reset, buy extra credits, or upgrade |
A/B sessions | End tests, wait for the reset, or upgrade |
Upgrade path: Upgrade your plan.